Different files. Same standards.
Import CSV, Excel, XML and JSON files. Map supplier fields to your catalogue, match products and review changes before they land.
Meet Fitzherbert. Product information management that brings your supplier files, product details and store content into order.
One place to manage the details. Far fewer places to lose them.

Brands · Retailers · Wholesalers · Distributors
A supplier sends an update. Someone fixes the description in a spreadsheet. Someone else changes it in the store. Your catalogue now has three versions of the truth.
Fitzherbert brings products, variants, attributes and assets into one structured catalogue. Your team can maintain the information, check its quality and put it to work.
Give your catalogue a proper home ↗Import CSV, Excel, XML and JSON files. Map supplier fields to your catalogue, match products and review changes before they land.
Organise products and variants, edit in bulk and catch missing or invalid values with your own quality rules.
Publish reviewed product information to WooCommerce, export CSV, XLSX, XML or JSON, and connect your systems with incoming and outgoing webhooks.
Products, codes, families and variants. Together, searchable and ready for the people who keep your catalogue moving.

The next chapter is supplier intake that helps make sense of incoming files: proposing mappings and product matches, normalising values and flagging conflicts.
AI proposes. People approve. That is the principle behind our planned intake workflow: less repetitive work, with people in charge of the exceptions.
In developmentBasic company account setup is included. Need help shaping your catalogue, migrating data or connecting systems? We’ll agree the right scope and quote with you.
You bring the catalogue. We bring the attention to detail.
Software €249/month. See pricing ↗Show us how you work. We’ll show you what a more organised catalogue can do.
Request a demo